We’re sure that you’ve read or seen a common affirmation in articles, books, magazines, etc. to “be proactive.” But what does it actually mean? If you google the term “proactive,” you’ll see the following definition:
“(of a person or action) creating or controlling a situation rather than just responding to it after it has happened.”
Being proactive is about thinking ahead and preparing for future events. Now apply this mindset to marketing.Although the concept is straightforward, the process can become complicated once you dive into it. We’ll start by explaining the more detailed meaning of proactive marketing and then hop on the debate on why it’s essential.
Proactive marketing is an approach that causes marketers to adapt to the ever-changing needs of current and future customers. In practice, proactive marketing focuses on real-time benchmarking, analyzing data, and tweaking campaigns for yielding high output.
In proactive marketing, marketers build strategies based on the campaign’s audience, success metric, and overall impact before its execution. It may sound obvious. But proactive marketing is based on a long-term strategy.
Why Proactive Marketing?
According to a study conducted by Adobe, 49% of marketers report “trusting their gut” when making decisions about investing in marketing budgets. Furthermore, Content Marketing Institue’s research found that only 44% of B2b marketers have recorded a future content strategy.
Proactive marketing stresses on eliminating the culture of aimless creation. Proactive marketing favours documenting the future strategy so companies can quit throwing things in the dark and see what works and whatnot.
Data, metrics for success, and patience can help you adopt proactive marketing in your company. A proactive marketer can predict what factors will drive traffic, revenue, and attract customers.
Avoiding Blink/Black Spots With Proactive Marketing
Marketers often take a reactive marketing approach, which favours executing a campaign and then analyzing data and setting metrics to assess the performance. This approach creates a delay in analysis and creates a blind spot for marketers.
Proactive marketing suggests a company first to analyze the data, sketch a strategy, and then act. It’s a way to sensibly tackle the current and future problems without being in a blank or blind spot.
Notable Benefits of Proactive Marketing
Do you still need a bit of convincing? Here are some notable benefits:
- Proactive marketing decreases the chances of campaign failure.
- It helps a company to spot and fill the data gaps.
- Aids you to identify and engage with the target audience quickly.
- Assists you to quickly adapt the changes and respond accordingly.
Pro-Active Marketing makes sure that you stay ahead of your competition and your problems. Start making the most of it today!