Approximately 27 percent of consumers worldwide discover brands via ads on social media, and 43 percent of consumers use social media to research products before making a purchase.
Clearly, social media is a powerful tool that businesses can use to expand their reach and get more people interested in what they have to offer. If social media isn’t part of your marketing and branding strategy yet, now is the time to change that.
Read on to learn about nine of the most overlooked social media business benefits.
1. Keep Up with Trends
People’s interests and the things that matter to them are constantly evolving. Social media helps you to keep your finger on the pulse of what’s happening in the world and ensure you stay informed about the latest trends.
With the help of hashtags, “trending” pages, and trend reporting tools, it’s easy for you to keep up with what people are loving. You can then use that information to ensure your social media posts and your brand as a whole remain relevant.
2. Monitor the Competition
In addition to using social media to keep an eye on what members of your audience are doing and talking about, you can also use it to monitor your competition.
Social media makes it easier than ever for you to track your competitors and see what kind of content they’re putting out or how they’re engaging with your audience. You can then use this information to fill in gaps within your industry or solve a problem that your competition hasn’t yet been able to solve.
3. Increase Credibility
When used in the proper way, social media is great for increasing your brand’s credibility. These days, most people expect a business to have a presence on social media.
If you’re not using popular platforms like Facebook, Instagram, and Twitter, or if you’re inconsistent with your posts on these platforms, people might be less inclined to trust you or give what you’re selling a try.
Remember, more than 40 percent of consumers are using social media to research products before buying. If they can’t find information on what you have to offer, they might not be willing to purchase it.
4. Humanize Your Brand
Social media gives people a chance to not only learn about your products or services, but also about the people behind those products or services.
Lots of brands have had great success growing their audience and increasing sales after they give people a look behind the curtain. When your audience has a chance to get to know the folks behind the business and learn more about what goes into creating your products or providing a specific service, they might be more interested in checking it out for themselves.
5. Improve Customer Service
When you have a strong social media presence, it’s easier for you to provide your audience with a higher level of customer service. You can address questions and concerns as soon as they arise. By responding right away, you can put out potential fires and show people that you care.
This helps to improve your audience’s perception of your brand. It can also be great for reputation management and crisis management.
6. Improve SEO
When you use social media in the proper way, you can improve your search engine ranking and show up higher on search engine results pages. This, in turn, increases your click-through rate. It also increases the number of people who find your website organically and check it out.
If you’re hoping to improve your search engine optimization (or SEO) efforts but aren’t using social media, you’re likely fighting an uphill battle. A good social media presence, alone, won’t transform your search engine ranking, but it’ll definitely help to steer you in the right direction.
7. Generate More Leads
In addition to attracting more traffic to your website, you can also use social media to generate more leads for your business. Social media specifically helps when it comes to generating more top-of-the-funnel leads.
There are billions of people who use social media every day. This means there are tons of opportunities for you to reach people and get them interested in your brand. When you increase brand awareness, you increase the potential for people to reach out to you, visit your website, and look into what you have to offer.
Even if they aren’t ready to make a purchase yet, you’re at least letting them know that you’re out there. This makes them more likely to think of you later on.
8. Gather More Customer Feedback
Social media gives you lots of opportunities to gather feedback from your customers. In addition to comments left on posts and private messages sent to your inbox, there are other tools you can use to collect information that you can use to your advantage in the future.
For example, you can conduct polls on Facebook, Instagram, and Twitter to learn more about what your audience likes and wants to see from you. You can also host Q&A sessions to address potential concerns and get ideas for more website and social content, as well as products and services you can offer later.
9. Collect User-Generated Content
You can also use social media to collect user-generated content. This includes pictures and videos of people using your products or enjoying the services your business offers. After you’ve collected this content, you can share it on your platform while shouting people out and thanking them for their business.
This allows you to give back. It also makes it easier for you to post more frequently without having to come up with new ideas for content every time you want to share something.
Take Advantage of These Social Media Business Benefits Today
As you can see, social media has a lot to offer your business. No matter what kind of company you’re running, you can use social media to enhance your marketing efforts, grow your audience, and increase your sales.
Keep these benefits in mind as you work to build up your social media presence. Check out some of the other resources on our site as well to learn more about different social media business benefits and how your brand can experience them.