Shiny object syndrome is a “disease of distraction.” It occurs when you know what you need to do, but you get distracted by things that simply don’t matter. The “shiny object” could be anything, but social media is particularly prone to producing shiny objects that grab your attention and shift your focus to meaningless things.
Entrepreneurs and Shiny Object Syndrome
Shiny object syndrome has a unique and troubling effect on entrepreneurs. Instead of focusing on what they know they have to do, some entrepreneurs get distracted by “hacks” or a flash in the pan techniques that really won’t help their project or business as a whole.
Entrepreneurs are highly motivated, and they are interested in new technology and new methods to make their lives easier. Unfortunately, however, a focus on the fundamentals is often a better use of their time, instead of trying “hacks” or “quick fixes.”
Avoiding Shiny Object Syndrome
- Not doing something speaks more than doing something. Some companies do extraordinary well because of the things they don’t do, rather than what they do. Sometimes focusing on the very basic advertisement, product, or service is one of the best ways that you can set yourself apart.
- Control impulsiveness. Give yourself time to process new ideas, technology, and processes. Do the research and give the project or idea some real, thorough thought before you take action.
- Slow down. You don’t have to react to every small change in the market or your industry. Wait to decide until you have had time to process the ramifications of your choice.
- Distance yourself from the hype. Just because there is “talk” of something new or innovative doesn’t mean that it is a good idea. Hype talk often leads to toxic group think that may not help you or your business.