Are you frustrated with your conversion rate? At this point, you’ve probably read countless marketing articles and attended webinars promising to give you “the secrets” to getting more conversions.
But one thing experts don’t tell you is that there is no one-size-fits-all approach to marketing.
You see, one marketing campaign isn’t going to appeal to everyone. What interests a 25-year-old graduate student will differ from that of a 45-year-old with children.
Knowing your audience and narrowing them down into segments helps you refine your marketing strategies and increase conversions.
Here’s what we mean:
Demographic segmentation breaks down your target marketing into smaller subgroups, which are grouped by age, gender, income, and behavior.
Instead of targeting an entire market, you’re focusing on a specific group that will be interested in your business. This allows you to use your time and resources more effectively.
Why is Marketing Segmentation Important?
Once you know more about who you want to target, you can implement strategies that will increase your chances of making a conversion.
An example of a segmented marketing strategy is the secure checkout badges on eCommerce websites. Although marketers swear by using trust badges to increase conversions, they don’t work for every demographic.
While trust seals improve consumer confidence in older shoppers, younger demographics are more likely to ignore them. That’s why it’s crucial to do research on your ideal customer or else you’ll waste time working on strategies that will fail.
Quick Tips For Refining Your Conversion Marketing
- Complete analysis and research on multiple segments.
- Don’t define your segments too broadly.
- A/B test content and ad campaigns.