If you’re building a business, you’ve probably followed the playbook executed by the giants like Amazon, eBay, Alibaba, etc. But have you noticed that Advice from experts and practices they used to build their business are now competitive and pricey?
Teleport yourself back to the 2000s. Campaigns like Adwords were raw and new. Some businesses made the most of low competition and built their empire. But nowadays, the majority are using it, which makes it a well travelled and expensive path to go down.
For business empires like Amazon, eBay, Alibaba, and more, it was all about timing. They put their faith in the newly launched Adwords and built their business around it. But In 2020, if you’re solely relying on Adwords, people will label you as crazy.
To put it straight, it’s all about timing and seeing the picture that others aren’t. Amazon, eBay, etc. saw the potential of Google Ads and bet their money on it at the right time.
Search Marketing and Balancing Costs
Search marketing isn’t dead! People hop on search engines every day to search for queries. You can still use search marketing to highlight your business in front of millions of users who use search engines.
But balancing the capital of search marketing for your business is essential. You first need to learn about search marketing before using it to boost your audience.
New platforms are like glitters. But all that glitters isn’t gold!
Shiny new platforms that offer fast results might be great for the short-term. However, there isn’t any alternative to the fundamentals of marketing as they’ll benefit you in the long-run.